From the desk of Overdressed + Overanalyzed...
"Idlewild is Cincinnati's independent luxury fashion boutique — naturally, they're obsessively customer-led.
Co-owner Tessa Clark knows the women she dresses — what they reach for, what they're missing, what they bought three seasons ago + what might actually earn the increasingly expensive real estate inside their closets.
Then she takes that information directly into market.
Overdressed + Overanalyzed brings the research brain to the fitting room: consumer psychology, cultural analysis + an unreasonable amount of curiosity about not just what women wear, but why.
Together, we're making the thinking behind great retail visible — from buying + styling to designer discovery + the psychology of getting dressed.
Part retail. Part research. Part fashion editorial.
And we're doing it from Cincinnati."
Read the rest of a shared point of view here.
